Rose growers are starting the Online Flower Auction (OFA), a digital auction clock on which roses will be delivered one day after they have been auctioned. In the coming years OFA hopes to auction other flowers and plants as well. The OFA has great ambitions: ‘Our aim is to add two clocks every year, preferably in cooperation with RFH,’ says Arie van den Berg of BergRoseS. (..)
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