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Brazilian growers develop air-purifying plants concept

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During their horticulture trade mission to the Netherlands, representatives of Brazilian FAAGROH met with Fytagoras in Leiden to sign an agreement on the ‘PlantarPuro’...

A few more years and you’ll no longer see anyone barefoot in Brazil anymore

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Although this isn’t an easy year, Veiling Holambra is still managing to increase its turnover by around 11%. This result is mostly thanks to...

Dutch trainees in Brazil: ‘We are really learning a lot at Terra Viva’

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Niels Hendriks (left) and Sem van der Knaap are in the second year of their Business & Management studies at the Westland vocational training...

Phalaenopsis is hot in Brazil

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Phalaenopsis is the largest product in Holambra with a total acreage of around 50 ha. Phalaenopsis is, just like dendrobium, very popular with consumers...

Brazilian floricultural industry full of confidence

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The Dutch enclave of Holambra is the most important floricultural area of Brazil. While things have slowed down for cut flower growers, the pot...

‘Need for information about floricultural industry is substantial in Brazil’

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“It’s easy for Dutch companies to do business in Holambra, because they read Het Vakblad voor de Bloemisterij here!” I used to hear this...

Plenty of opportunities for distribution through supermarkets in Brazil

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Whenever a foreigner comes to Brazil and asks a Brazilian grower whether he’s considered exporting, the grower usually responds with little more than a...

Why a Brazilian grower named his company after queen Máxima?

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The Brazilians are quite superstitious, is what I learned at Máxima Flores today. And yes, the nursery of Richard Wiemeersch is named after the...

‘The Brazilian bureaucracy is a disaster’

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The sun is shining in Brazil, the people are very welcoming, the floricultural industry is thriving and the food is delicious. There’s only one,...

Brazil and the World Cup 2014 Word

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I’m visiting Holambra in Brazil next week. My tour along growers, Veiling Holambra and the trade fair should give me a good impression of...

André van Kruijssen(Brazil): Full steam ahead!

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We’ve reached the time of year when all our peak periods are behind us and the turnover of our cooperative Veiling Holambra has gone...

Agriculture is Brazil’s motor

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It is raining, and it is raining hard. In Holambra, we have had 365 mm in the past two weeks, which is more than usually falls in three months, and the rain and gloomy weather are slowing growth. It is the dry season now, and the sun should be shining. At the moment, it is Valentine's Week because we celebrate ‘Lovers’ Day’ on 12 June.

‘My job in Holambra is done’

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Firstly, I’d like to congratulate everyone at Het Vakblad voor de Bloemisterij on their 75th anniversary! A great milestone, which deserves to be celebrated!...

André van Kruijssen new General Manager of Plantion

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André van Kruijssen will become General Manager of Plantion in Ede, the Netherlands. He will start with his new job on 1 January 2021....

André van Kruijssen is leaving Veiling Holambra

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CEO André van Kruijssen is leaving Veiling Holambra in Brazil at the end of this year. “We’ve achieved a lot during the past eight...

‘Wouldn’t we all be stronger with more collaboration?’

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Spring is here. Not that there’s much difference between the seasons in Brazil. It’s been bone dry for weeks, with daily temperatures of 30°C...

QR code new tool for auction presale in Holambra

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Buyers at Veiling Holambra can now buy plants and flowers via auction presale during viewing, by reading a QR code with an app on...

‘Contrast between flowers and plants is enormous’

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All of us working in the floricultural industry, wherever we are in the world, are more or less in the same boat. Most of...

‘We are now at a level that we can help other auctions’

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There are flower auctions all over the world. What can they learn from each other? AIPH has brought several auctions together in a platform....