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André van Kruijssen, Veiling Holambra: ‘The cooperative is a very solid organisation’
Later this year, in October, Andre van Kruijssen’s ‘promised years’ in Brazil will end. But the director of Veiling Holambra is going to stay...
‘It’s been a year of learning and reinventing’
Firstly, I’d like to thank André van Kruijssen for asking me to write about the Brazilian plant and flower sector. And I’d...
‘My job in Holambra is done’
Firstly, I’d like to congratulate everyone at Het Vakblad voor de Bloemisterij on their 75th anniversary! A great milestone, which deserves to be celebrated!...
‘Wouldn’t we all be stronger with more collaboration?’
Spring is here. Not that there’s much difference between the seasons in Brazil. It’s been bone dry for weeks, with daily temperatures of 30°C...
‘Contrast between flowers and plants is enormous’
All of us working in the floricultural industry, wherever we are in the world, are more or less in the same boat. Most of...
‘We are now at a level that we can help other auctions’
There are flower auctions all over the world. What can they learn from each other? AIPH has brought several auctions together in a platform....
Presales buyer is treated as a VIP at Veiling Holambra
Veiling Holambra has started to distribute the plants and flowers that are bought via auction presale directly to the buyers’ boxes 24/7. Furthermore, growers...
‘Coronacrisis has highlighted the resilience of our sector’
From the beginning of the coronavirus crisis, there’s been a discussion about human versus economic casualties. President Jair Bolsonaro called Covid-19 a simple flu...
Floriculture finally viewed as essential in Sao Paulo
Garden centres and florists are allowed to reopen in Sao Paulo, Brazil. That’s what the region’s secretary of agriculture wrote to Iberflora. Kees Schoenmaker,...
‘Corona hit us like a comet’
Looking back to my previous blog, it seems like I wrote it in a different century. Six weeks ago, we were in the middle...
‘Buyers wanted a truck, not offices and cooling rooms’
Veiling Holambra’s director André van Kruijssen gave me a tour of the auction this morning. Judging by the amount of construction work that’s going...
Coronavirus the C-word in Brazil
Recent media reports may have given you the impression that air traffic has nearly come to a halt. Lufthansa cancelled half their flights, KLM...
‘Hopefully, the coronavirus will be under control soon’
With turnover growth rates of more than 10%, 2020 started as well as 2019 ended. That’s not to say we have no concerns whatsoever....
Trade marketing is very important to Veiling Holambra
We’ve presented the annual plan 2020 to our members. The activities regarding trade marketing got a special mention. It’s an area that we’re going...
‘We’re struggling with the increasing clock volume’
It may sound odd, but we’re struggling with the increasing clock volume. During the past two years, clock volumes have been growing more than...
Brazil is changing one step at a time
It’s time to make our annual plan for 2020. We’re going to invest heavily in fire protection next year. Our premises now add up...
‘We’ve got a thriving floriculture sector’
We’re more than halfway through the year and lots of things have happened. So far, Veiling Holambra’s turnover is showing a 15% increase. It...
The clock is still an indispensable tool for us
The coming week is the most important week of the year for us: the week of Mother’s Day. Still the biggest sales day for...
Brazilian nurseries are opening their doors to the public
Now that the carnival, which was immediately followed by International Women’s Day, is behind us, the year 2019 has really started in Brazil. January...
