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André van Kruijssen, Veiling Holambra: ‘The cooperative is a very solid organisation’

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Later this year, in October, Andre van Kruijssen’s ‘promised years’ in Brazil will end. But the director of Veiling Holambra is going to stay...

‘It’s been a year of learning and reinventing’

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Firstly, I’d like to thank André van Kruijssen for asking me to write about the Brazilian plant and flower sector. And I’d...

‘My job in Holambra is done’

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Firstly, I’d like to congratulate everyone at Het Vakblad voor de Bloemisterij on their 75th anniversary! A great milestone, which deserves to be celebrated!...

‘Wouldn’t we all be stronger with more collaboration?’

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Spring is here. Not that there’s much difference between the seasons in Brazil. It’s been bone dry for weeks, with daily temperatures of 30°C...

‘Contrast between flowers and plants is enormous’

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All of us working in the floricultural industry, wherever we are in the world, are more or less in the same boat. Most of...

‘We are now at a level that we can help other auctions’

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There are flower auctions all over the world. What can they learn from each other? AIPH has brought several auctions together in a platform....

Presales buyer is treated as a VIP at Veiling Holambra

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Veiling Holambra has started to distribute the plants and flowers that are bought via auction presale directly to the buyers’ boxes 24/7. Furthermore, growers...

‘Coronacrisis has highlighted the resilience of our sector’

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From the beginning of the coronavirus crisis, there’s been a discussion about human versus economic casualties. President Jair Bolsonaro called Covid-19 a simple flu...

Floriculture finally viewed as essential in Sao Paulo

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Garden centres and florists are allowed to reopen in Sao Paulo, Brazil. That’s what the region’s secretary of agriculture wrote to Iberflora. Kees Schoenmaker,...

‘Corona hit us like a comet’

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Looking back to my previous blog, it seems like I wrote it in a different century. Six weeks ago, we were in the middle...

‘Buyers wanted a truck, not offices and cooling rooms’

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Veiling Holambra’s director André van Kruijssen gave me a tour of the auction this morning. Judging by the amount of construction work that’s going...

Coronavirus the C-word in Brazil

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Recent media reports may have given you the impression that air traffic has nearly come to a halt. Lufthansa cancelled half their flights, KLM...

‘Hopefully, the coronavirus will be under control soon’

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With turnover growth rates of more than 10%, 2020 started as well as 2019 ended. That’s not to say we have no concerns whatsoever....

Trade marketing is very important to Veiling Holambra

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We’ve presented the annual plan 2020 to our members. The activities regarding trade marketing got a special mention. It’s an area that we’re going...

‘We’re struggling with the increasing clock volume’

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It may sound odd, but we’re struggling with the increasing clock volume. During the past two years, clock volumes have been growing more than...

Brazil is changing one step at a time

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It’s time to make our annual plan for 2020. We’re going to invest heavily in fire protection next year. Our premises now add up...

‘We’ve got a thriving floriculture sector’

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We’re more than halfway through the year and lots of things have happened. So far, Veiling Holambra’s turnover is showing a 15% increase. It...

The clock is still an indispensable tool for us

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The coming week is the most important week of the year for us: the week of Mother’s Day. Still the biggest sales day for...

Brazilian nurseries are opening their doors to the public

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Now that the carnival, which was immediately followed by International Women’s Day, is behind us, the year 2019 has really started in Brazil. January...