Floribusiness Market & Trends Clematis brand Raymond Evison enters Chinese market

Clematis brand Raymond Evison enters Chinese market


Hongyue Horticulture Corporation will sell Raymond Evison branded clematis in China. The Chinese and UK company have agreed this with an exclusive licence contract.

For the last few years both companies have been working together. Raymond Evison is supplying the Chinese corporation with clematis grown on his own nursery, The Guernsey Clematis Nursery based on the British Channel Island of Guernsey. Since last year also Raymond Evison Clematis grown by Dutch company Hoogeveen Plants are sold in China.

Hongyue chairman Jiang Deshen Chairman and Raymond Evison are working closely together with the clematis brand in China.

Now the cooperation have reached a new level with the licence contact. Hongyue is authorized to use the Raymond Evison Clematis brand exclusively in China: at its garden centres, their e-commerce activities and also in wholesale.

From time to time Raymond Evison will offer new clematis varieties to Hongyue, as well as exclusive varieties for the Chinese corporation.

End of 2018 Floribusiness held an exclusive interview with the worldfamous clematis breeder. Click here to read the full article.

Arno Engels
Since 2000 Arno Engels has been editor of De Boomkwekerij, Dutch magazine for hardy nursery stock. Since 2018 he is also Floribusiness editor.

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