Danziger creates sales and marketing division in China

As part of its global expansion, Danziger announces the opening of a local division in China headed by Liya Donede. “Expanding our activity in China is a part of our global strategy,” says Ori Danziger, Deputy CEO.

“We perceive China as a market with huge potential for both local growth and expansion of import from other Danziger locations worldwide,” says Ori Danziger.  “We are certain that Liya, together with a devoted and professional team, will achieve the goals that we have set together.”

Liya  Donede brings over 10 years of experience in consumer goods sales and marketing along with in depth knowledge of the Chinese market. She holds a BA in East Asian studies from Tel Aviv University and a Chinese language diploma from BLCU University in Beijing.

“Liya has strong experience in the Chinese market. Her strengths with the language, culture and local business environment make her a valuable asset for us,” says Ori Danziger. “Our goal is to position Danziger as a top breeding company in China and we trust Liya to lead the team.”

Liya Donede will assume responsibility for both business lines: cut flowers and bedding pants. Her task is to work in cooperation with Danziger representatives in China to strengthening market position and establish a local customer support system.

Here you can read an interview with mr Micha Danziger, chairman of the board of directors of Danziger, about the strategy of Danziger.

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