Floribusiness Market & Trends Dümmen Orange and Gardens by the Bay sign MoU

Dümmen Orange and Gardens by the Bay sign MoU

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Dümmen Orange, world’s largest breeder and propagator, and Gardens by the Bay, a premier horticultural attraction in Singapore, signed a Memorandum of Understanding (MoU) on May 27, 2019, to develop and broaden their collaboration.

The MoU will create access to the best of both worlds in the following areas:

  • Both parties will collaborate in the display of Dümmen Orange’s finest cultivars of flowers at Gardens by the Bay, including new cultivars that have yet to be introduced at the Gardens or in Asia Pacific.
  • The collaboration will enrich Gardens by the Bay’s horticultural offerings and support its continual efforts in presenting flowers from around the world that are not commonly seen in Singapore and the tropics.
  • The collaboration will help Dümmen Orange to select the best varieties for its broader Asia Pacific market.

Yeunjoo Park, President Dümmen Orange Asia, states, “Landscaping is an important segment that will drive growth for Dümmen Orange in Asia Pacific.  Therefore, it is an honour to partner with a landmark landscape player like Gardens by the Bay. We are confident that Dümmen Orange is best positioned to serve Gardens by the Bay, based on our rich crop portfolio, cutting edge breeding and global network of our grower customers.”

(left to right) Biense Visser (CEO Dummen Orange), Felix Loh (CEO Gardens by the Bay), Harry Kloppenburg (CCO Dümmen Orange). Right photo: The display of Dümmen Orange’s finest cultivars of flowers at Gardens by the Bay will include interesting poinsettia cultivars of different colours for the Gardens’ year-end floral display, Poinsetta Wishes.

Felix Loh, CEO of Gardens by the Bay, adds, “This collaboration perfectly complements Gardens by the Bay’s vision of bringing a world of gardens to Singapore for all to own, enjoy and cherish. We are delighted to be teaming up with leading industry players such as Dümmen Orange to showcase to our visitors the best of floral genetics from the horticultural world at Gardens by the Bay.”

DÜMMEN ORANGE

Dümmen Orange is the world’s largest breeder and propagator of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials. Its annual turnover is about €350 m. The company employs over 7,300 people worldwide.

GARDENS BY THE BAY

An integral part of Singapore’s “City in a Garden” vision, Gardens by the Bay is a national garden and premier horticultural attraction that showcases the best of garden and floral artistry for all to enjoy. Spanning 101 hectares in the heart of Singapore’s downtown Marina Bay, it comprises three waterfront gardens – Bay South, Bay East, and Bay Central. Bay South, the largest at 54 hectares, officially opened on 29 June 2012.

 

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