Floribusiness Market & Trends Gediflora: ‘We don’t normally get this publicity’

Gediflora: ‘We don’t normally get this publicity’

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Gediflora was awarded International Grower of the Year by the International Association of Horticultural Producers (AIPH) last year. Sales manager Vincent Verbaeys was surprised to see how much media attention this generated. We’ve received so many phone calls from journalists. Not just from the trade press, but from national media too.

Verbaeys feels it’s thanks to the brand awareness resulting from all this publicity, that the national media knew where to find the company again around All Saints’ Day. “We don’t normally get this much publicity. I’m convinced it’s thanks to the award we received earlier that year.”

Click here to read the full article in the latest Floribusiness magazine.

Here you find an article on Gediflora.

Arie-Frans Middelburg
Arie-Frans Middelburg werkt sinds 2002 als redacteur bij het Vakblad voor de Bloemisterij. Hij schrijft onder meer over veilingen, logistiek en ontwikkelingen in de sierteelt in het buitenland.

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