Floribusiness News Dutch Flower Group appoints Chief Information Officer

Dutch Flower Group appoints Chief Information Officer


Dutch Flower Group (DFG) has responded to the development of digitalisation within the floriculture sector by strengthening the digital and IT expertise within its Executive Committee. On 1st January 2018, DFG will welcome Michel van Hout (50) as its Chief Information Officer (CIO).

Michel has some 25 years’ experience working in the aviation sector, of which he spent 22 years at KLM and the most recent three years as VP of IT at Transavia (a division of KLM).

Van Hout is making a conscious move to the floriculture sector with his role at DFG: “I look forward to using my extensive IT experience in the international aviation logistics world to shape Dutch Flower Group’s IT transformation process.”

As of 1 January 2018, the DFG Executive Committee will consist of: Marco van Zijverden (CEO), Harry Brockhoff (CFO), Ruud Knorr (Director Plants), Boudewijn Rip (Director Retail), Marco Vermeulen (Director Wholesale & Sourcing), Marcel Zandvliet (Director Marketing) and Michel van Hout (CIO).

Dutch Flower Group (DFG) is a global family of 30 specialised trading businesses. Together, they lead the way in import, export, trading and market development of cut flowers, bouquets, plants and decorative foliage. In 2016, Dutch Flower Group had 2,330 employees and turned over approx. € 1.4 billion worldwide in 60 countries.

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