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‘It’s very difficult to find new employees’
Brazil is known as a vast country with a relatively large population. During the pandemic, we faced many challenges here, some predictable and some...
‘Clock presales carries much greater benefits for buyers’
Royal FloraHolland and Plantion are aiming to distribute clock presales before the clock starts. Brazilian Veiling Holambra has gained 18 months of experience with...
Dümmen Orange and Jan Spek Rozen expand cooperation in South America
Breeders Dümmen Orange and Jan Spek Rozen are expanding their collaboration in South America. From January 2022, Dümmen Orange will act as the exclusive...
Plantion introduces new led screen
The Dutch auction Plantion has replaced the six beamers in the auction room with an LED screen. The 5 million pixels give a better...
The new Floribusiness magazine is out!
The new edition of Floribusiness magazine will take you on another wonderful tour around the world of floriculture. Colombia, Ecuador, Ethiopia, Brazil, Kenya, the...
‘Being a farmer is not for everyone’
The global agricultural industry has made enormous progress during the past few centuries. The industry is still developing further with new production techniques, new...
‘We want to set up logistic hubs across the country’
Brazil is the fifth largest country in the world. To give an impression of its size. The state with the highest population, São Paulo,...
What’s the use of international horticultural exhibitions?
International horticultural exhibitions are money-guzzling events. Why do we keep organizing them, despite the fact that they always seem to end with a financial...
‘Nothing can beat face-to-face contact’
The 21st market fair took place at our Veiling Holambra from the 14th until the 16th of April. Growers and customers come to this...
‘The cooperative needs young people’
When I started working for my dad’s flower company, I would always accompany him to the meetings at the cooperative that he was a...
‘It’s been a year of learning and reinventing’
Firstly, I’d like to thank André van Kruijssen for asking me to write about the Brazilian plant and flower sector. And I’d like to...
‘My job in Holambra is done’
Firstly, I’d like to congratulate everyone at Het Vakblad voor de Bloemisterij on their 75th anniversary! A great milestone, which deserves to be celebrated!...
André van Kruijssen new General Manager of Plantion
André van Kruijssen will become General Manager of Plantion in Ede, the Netherlands. He will start with his new job on 1 January 2021....
André van Kruijssen is leaving Veiling Holambra
CEO André van Kruijssen is leaving Veiling Holambra in Brazil at the end of this year. “We’ve achieved a lot during the past eight...
‘Wouldn’t we all be stronger with more collaboration?’
Spring is here. Not that there’s much difference between the seasons in Brazil. It’s been bone dry for weeks, with daily temperatures of 30°C...
QR code new tool for auction presale in Holambra
Buyers at Veiling Holambra can now buy plants and flowers via auction presale during viewing, by reading a QR code with an app on...
‘Contrast between flowers and plants is enormous’
All of us working in the floricultural industry, wherever we are in the world, are more or less in the same boat. Most of...
‘We are now at a level that we can help other auctions’
There are flower auctions all over the world. What can they learn from each other? AIPH has brought several auctions together in a platform....
Presales buyer is treated as a VIP at Veiling Holambra
Veiling Holambra has started to distribute the plants and flowers that are bought via auction presale directly to the buyers’ boxes 24/7. Furthermore, growers...