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The clock is still an indispensable tool for us
The coming week is the most important week of the year for us: the week of Mother’s Day. Still the biggest sales day for...
Brazilian nurseries are opening their doors to the public
Now that the carnival, which was immediately followed by International Women’s Day, is behind us, the year 2019 has really started in Brazil. January...
21 hectares of kalanchoe concentrated within a 1-km radius
On the outskirts of Holambra is a neighbourhood called Alegre. Alegre means 'happy'. Perhaps a little too optimistic for an area where people are...
Veiling Holambra: Everybody is guided by the clock
By maintaining the same rates for clock, intermediary services and web shop, the management of Veiling Holambra shows how important they feel the clock...
‘Everyone in floriculture is happy with Jair Bolsonaro’
Brazil has a new president: Jair Bolsonaro. When we were in the Netherlands to visit Trade Fair and IFTF, we got many anxious questions...
Brazilian growers develop air-purifying plants concept
During their horticulture trade mission to the Netherlands, representatives of Brazilian FAAGROH met with Fytagoras in Leiden to sign an agreement on the ‘PlantarPuro’...
‘Our cooperative Veiling Holambra has started another building project’
Brazil is gripped by election fever. Part of these elections involve choosing a new president. The first round is over, and we now have...
A few more years and you’ll no longer see anyone barefoot in Brazil anymore
Although this isn’t an easy year, Veiling Holambra is still managing to increase its turnover by around 11%. This result is mostly thanks to...
‘The strike totally got out of control; the damage for companies was enormous’
On Monday the 21st of May, lorry drivers in Brazil went on strike to protest against the ever- increasing diesel prices. Their organisations had...
Veiling Holambra is preparing for the future
The peak of Mother’s Day is about to start and we’re all ready for it. Most pot plant growers have already sold the desired...
‘Turnover Veiling Holambra doubles every six years’
An important pivot in Holambra’s floricultural trade is Veiling Holambra. The auction, which has been around for 29 years, has been led by Dutch...
Brazilian floricultural industry full of confidence
The Dutch enclave of Holambra is the most important floricultural area of Brazil. While things have slowed down for cut flower growers, the pot...
‘Need for information about floricultural industry is substantial in Brazil’
“It’s easy for Dutch companies to do business in Holambra, because they read Het Vakblad voor de Bloemisterij here!” I used to hear this...
Plenty of opportunities for distribution through supermarkets in Brazil
Whenever a foreigner comes to Brazil and asks a Brazilian grower whether he’s considered exporting, the grower usually responds with little more than a...
Water is a point of consideration in Holambra
Last Thursday, we drove to Andradas, which is the centre of the Brazilian rose cultivation. Rose growers are hoping for a dry autumn, as...
‘The Brazilian bureaucracy is a disaster’
The sun is shining in Brazil, the people are very welcoming, the floricultural industry is thriving and the food is delicious. There’s only one,...
‘Our vision is to always try and get the best results for everyone’
At Veiling Holambra, they don’t even want to think of the cost-causer, cost-payer principle. It’s considered the beginning of the end. “It’s precisely the...
Brazil and the World Cup 2014 Word
I’m visiting Holambra in Brazil next week. My tour along growers, Veiling Holambra and the trade fair should give me a good impression of...
Veiling Holambra itself can serve as an example for others
The news that’s kept us all busy in Brazil the last couple of weeks, was the conviction of former president Lula. There were a...