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Veiling Holambra is preparing for the future
The peak of Mother’s Day is about to start and we’re all ready for it. Most pot plant growers have already sold the desired...
‘We need to increase our distribution through supermarkets’
The largest group of immigrants in Brazil is from Japan. And there are a lot of Japanese who work in the Brazillian horticultural industry....
Veiling Holambra tracks and traces logistics equipment
Veiling Holambra in Brazil introduced a tracking and tracing system for their logistics materials. They equipped trolleys, trolley shelves and reusable containers with RFID...
Fabiano and Alexandro de Bruin: ’We wanted to work with our family’
Years ago their mother Riet started growing plants in the backyard. Now Fabiano and Alexandro de Bruin are taking over their parents company Quali...
‘Turnover Veiling Holambra doubles every six years’
An important pivot in Holambra’s floricultural trade is Veiling Holambra. The auction, which has been around for 29 years, has been led by Dutch...
Roger Scholten: ‘Everything I earn, I invest in my company’
When Roger Scholten noticed how the plant and flower production in Holambra, Brazil had been increasing, he started growing plants in 2009. He is...
Water is a point of consideration in Holambra
Last Thursday, we drove to Andradas, which is the centre of the Brazilian rose cultivation. Rose growers are hoping for a dry autumn, as...
Next generation already taking over in Holambra
"My father is clever. When I was little, he gave me a small greenhouse for my birthday. I spent hours playing in it. That’s...
‘Our vision is to always try and get the best results for everyone’
At Veiling Holambra, they don’t even want to think of the cost-causer, cost-payer principle. It’s considered the beginning of the end. “It’s precisely the...
‘We started Tima 5, after two slower years it started to itch again’
The end of February is nearing. It was the third month in a row without a drop of rain in Timau. After a fairly...
Veiling Holambra itself can serve as an example for others
The news that’s kept us all busy in Brazil the last couple of weeks, was the conviction of former president Lula. There were a...
Belgium Euroveiling is getting more and more dependent on import
The last Belgian flower auction, Euroveiling, has its challenges. The declining Belgian floricultural industry has led to a reduced supply from within the country....
Selecta one acquires Kalanchoe breeding from Topcolor Breeding
Going in line with the strategic extension of its product portfolio pot plants Selecta one has acquired the assortment and breeding program of Topcolor...
Veiling Holambra’s turnover increased by more than 15%
The year 2017 is coming to an end. Our annual plan and the budget for 2018 were well received during the recent AGM. Commission...
Schiphol is full: the Netherlands as a hub at risk
Royal FloraHolland, handlers and carriers fear that fewer flowers will be going through Schiphol in the future and that the auction and the Netherlands...
Veiling Holambra finally introduced an electronic delivery note
All Saints' Day is a day off in Brazil, but this year the IT staff of Veiling Holambra had to work. We were rebooting...
2017 International statistical yearbook available now
International Statistics Flowers and Plants 2017 yearbook shares the available data on the global production and trade of flowers and plants. Produced by the...
‘Green City has great potential for plant producers’
While I was driving through the huge city of São Paulo, the enormous green wall of an apartment building caught my eye. Various plants...
André van Kruijssen: Plenty to improve at Veiling Holambra!
I recently spent a few days back in the Netherlands. Our three children are all studying in the Netherlands now and my mother turned...