For the past four years, the German rose grower Thomas Diepers has mainly focused on specialty rose varieties. It seems to have been a smart move: they are getting a noticeably higher price for their product. On the other hand, the risks are considerable because they have to wait and see whether the market is ready for a specialty.
It was with great interest that I read the proposal in the trades paper for floristry Vakblad voor de Bloemisterij on 6 May 2016 that FloraMondo is to be the new system for day-trading. In Canada, we see a shift to online marketing of products.
Name: Benoit DehecqCompany: Qualiflor BV, HonselersdijkFunction: CEOMain market: FrancePurchasing: through auction clock and direct from nurseries Number of employees: 18
It takes decades to grow new peonies, so old varieties have been in the top 10 for many years. PurE Seasonal Flowers published a list of the favourite varieties at FloraHolland.
FloraHolland will continue to use the auction clock, but the clock will become entirely virtual, national clocks will be introduced, and FloraHolland will bid farewell to the auction rooms. This was announced by CEO Mr Lucas Vos at the general meeting on Thursday 2 June 2016.
Company: OZ Export BV, Aalsmeer
Function: Team Leader Italy
Main markets: Eastern Europe and Italy
Purchasing: through auctions and direct to nurseries, domestic and abroad
Number of employees: 200
Red roses were scarce and costly in the wholesale sector last week. VGB, the Dutch branch organisation for wholesale trade in flowers and plants, stated that this was caused by the climatic phenomenon El Niño.
Growers of cut flowers are encouraged to make themselves known and enter the International Association of Horticultural Producers (AIPH) International Grower of the Year Awards (IGOTY) 2017.
White light is made up of different colours, each of which has a different effect on plants. The growth rate of the crop can be influenced by using LED lights or coloured removable coatings. What effect do these colours have?