Floribusiness Priva wins GreenTech Innovation Award

Priva wins GreenTech Innovation Award

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GreenTech, the trade show for horticulture technology, opened today with the announcement of the winner of the Innovation Award. The overall winner – out of a total of 73 entries – of the Innovation Award 2016 is the Deleafing Robot by Priva from the Netherlands. An international jury awarded two nominations with a Category Award. ISO Plantsampler by ISO group won in the Category Production, HortiMaX-Go! by Ridder Hortimax Group won in the Category Automation Solutions.

Mr Aalt Dijkhuizen, chairman of the jury presented the award this morning during the official opening of GreenTech 2016.

In the jury’s opinion, Priva’s Deleafing Robot provides an innovative solution to a serious issue facing tomato growers. Priva’s robot takes the arduous chore of deleafing off their hands, carries it out entirely independently, is economically appealing, is very accurate as it works leaf by leaf and can therefore transfer no viruses or almost none from one plant to another.

Priva developed the Deleafing Robot in cooperation with a large number of growers and this means the product received ample field testing. The jury views Priva’s innovation as the start of a large series of robots, which will be developed for and utilised in horticulture over the coming years. In short, Priva’s Deleafing Robot heralds the start of a new era for international horticulture.

An international jury awarded two nominations with a Category Award. ISO Plantsampler by ISO group won in the Category Production, HortiMaX-Go! by Ridder Hortimax Group won in the Category Automation Solutions.

During the germination process it is crucial to ascertain the new plant species’ DNA profile. The ISO Plantsampler can independently take samples from leaves and collects the DNA material on a microplate. In the jury’s opinion, the ISO Plantsampler offers a great, automated technique that provides 100% accuracy enabling work to be carried out rapidly and precisely.

Ridder Hortimax Group is the winner in the category Automation Solutions. According to the jury, the HortiMaX-Go! Is a modern, user-friendly, affordable climate control and greenhouse irrigation technology. The modular system uses smart switches that can be installed in a plug-and-play manner. The technology fulfills the growers’ needs in a very user-friendly way. This innovation was intended to be entry level even in terms of cost so that everyone is capable of using and operating the technology.

All nominated products will be showcased throughout GreenTech in the InnovationLAB.

The GreenTech trade show is taking place 14-15-16 June 2016 at the RAI Amsterdam Convention Centre in Amsterdam, the Netherlands.