Buyers at Veiling Holambra can now buy plants and flowers via auction presale during viewing, by reading a QR code with an app on their mobile phones. The Brazilian auction got the idea from the Belgian Agora Group.
Veiling Holambra employees assign a QR code to each consignment of plants and flowers arriving at the Brazilian auction from the growers. The code is printed on a receipt, which is attached to the trolley. During the viewing, buyers can use the auction-presale app to read the QR codes. This gives them direct access to all the information about a particular consignment, including price information.
Buyers can subsequently also purchase plants and flowers via the app. It was already possible for customers to make auction-presale purchases via the internet portal and the general auction app – plants per layer and flowers per container.
Click here to read the full article on the QR code at Veiling Holambra.
Click here for a free subscription to Floribusiness’ digital magazine. You will get immediate acces.