Floribusiness QR code new tool for auction presale in Holambra

QR code new tool for auction presale in Holambra


Buyers at Veiling Holambra can now buy plants and flowers via auction presale during viewing, by reading a QR code with an app on their mobile phones. The Brazilian auction got the idea from the Belgian Agora Group.

Veiling Holambra employees assign a QR code to each consignment of plants and flowers arriving at the Brazilian auction from the growers. The code is printed on a receipt, which is attached to the trolley. During the viewing, buyers can use the auction-presale app to read the QR codes. This gives them direct access to all the information about a particular consignment, including price information.


Buyers can subsequently also purchase plants and flowers via the app. It was already possible for customers to make auction-presale purchases via the internet portal and the general auction app – plants per layer and flowers per container.

Click here to read the full article on the QR code at Veiling Holambra.

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Arie-Frans Middelburg
Arie-Frans Middelburg werkt sinds 2002 als redacteur bij het Vakblad voor de Bloemisterij. Hij schrijft onder meer over veilingen, logistiek en ontwikkelingen in de sierteelt in het buitenland.

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