‘Russia more unpredictable than ever’

If you asked a Russian flower grower or flower trader how the Russian market is going to develop in the coming years, they’d give you a very cautious answer. Nobody really knows what to expect. The Russian plant and flower market has always been unpredictable, but it’s been more unpredictable than ever since the coronavirus pandemic started. Jungle Talks, Flower Expo MoscowAIPH and Floraculture International organised a webinar about the Russian market.

During webinar, Dmitry Vorontsov of 7Flowers and Anna Smerkolova of rose nursery Podosinki seemed to indicate that the Russian plant and flower market will be even more unpredictable the coming years than it has been during previous years. In addition to politics, economics and exchange rates, Covid-19 is now also playing a role.

Smerkolova grows roses across 9 hectares of high-tech greenhouses in the northern part of the Moscow region. They sell 20 million stems per year, 60,000 per day. However, everything changed last March. Smerkolova had to destroy 300,000 stems that month, because all customers had to close their doors due to Covid-19. “We could still sell some flowers online, but that was just a drop in the ocean.” (..)

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