The possibilities seem endless in China

The possibilities seem endless in China. They already have a €20-billion plant and flower market. And it’s still expanding. The growing middle class is an important catalyst as they’re buying more flowers for personal use.

The first six months of 2020 were dominated by Covid-19, but soon after, it seemed like all systems were go again for the Chinese economy. Floriculture sector also picked up again. From 2015 until 2019, the floricultural market has been increasing by 6.2% each year to the current 20 billion euros. The figures are reported by Wouter Verhey, Dutch Agricultural Counsellor in China. Verhey was one of the speakers at a recent webinar organised by AIPH, Floriculture International and Jungle Talks.

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Stay at home

An important development within the Chinese floriculture sector is the ongoing urbanisation. 54% of the working population lives in large cities. It is expected that the working population will increase to 72% by 2030. They play an important role in the growth of the floriculture sector because of their increasing disposable income.

Until 2012, governments were the most important buyers of plants and flowers. But that has changed. (..)

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