Sell plants branded by retailers, or with trademarks that consumers won’t recognize? In North America they do it completely different.
For years North American retailers are selling bedding plants, shrubs, roses and even ornamental trees that are branded, with brands consumers know and recognize.
Which companies are behind those brands? What kind of quality is a branded plant? How do they promote these brands and what will they achieve eventually? Better sales of course, but also a lot more.
Read an extensive article about American branding in the newest edition of Floribusiness Magazine. Made by editors from renowned Dutch magazines for floriculture (De Bloemisterij) and hardy nurserystock (De Boomkwekerij).