‘We are like the old-fashioned milk man’

At the start of 2015, Freddie’s Flowers had 200 customers. Today, they have 170,000 in the UK and Germany. CEO Ted Bell:  ‘We have just started knocking on people’s doors, but I believe that our turnover can become 6, 7 or 8 times that of today over the next four years.’

British online flower webshop Freddie’s Flowers sells boxed bouquets for GBP 25 each. They are not targeting the gift market, but have chosen a market niche instead. Their clients have a subscription to Freddie’s, and the flowers are meant for personal enjoyment. ‘We are like the old-fashioned milk man. Our customers can choose how often they want us to deliver flowers. On average, we deliver a bouquet once every three weeks.’ (..)

Photo Freddie’s Flowers.

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