Floribusiness Which introduction will become the 2017 Winner of FleuroStar Award?

    Which introduction will become the 2017 Winner of FleuroStar Award?


    At an Evening Event on Thursday 15th June at the Beekenkamp FlowerTrials location in Maasdijk (NL) FleuroSelect will announce the winner of the FleuroStar Award.

    These 5 top varieties are vying to succeed last year’s winner Begonia Miss Malibu:

    Calibrachoa Conga Sunset Kiss | Florensis

    Helianthus interspecific SunfinityTM | Syngenta Flowers

    Dahlia LaBella® Maggiore Rose Bicolour | Beekenkamp

    Pepper Red-Mamba F1 | Prudac

    Calibrachoa MiniFamous® Double PinkTastic | Selecta one

    During the FlowerTrials, these newcomers will be on display at Beekenkamp, Benary, Dümmen Orange, Florensis, Grünewald, PanAmerican Seed/Kieft Seed, Takii (Fleuroselect stand), Sakata Ornamentals, Syngenta Floripro Services and Selecta one (DE) and an expert jury of over 30 professionals, from breeders and producers over traders and journalists to buyers and marketing experts, will visit one or more of the locations to cast a vote.

    On Thursday 15th of June the Award Ceremony hosted by Simone van Trier kicks off with the success story of 2016 Winner Begonia Miss Malibu, followed by the presentation of the 2017 candidate varieties.

    Cor Molenaar, Professor and Consultant in E-Commerce and Customer Relationship Management, will present an expert view on the future of retail, more than appropriate as the main criteria for selecting the FleuroStar winner is its wow power at point of sale. The final moments will be handed over to announcing the new FleuroStar Winner.

    Event Details

    When: Thursday 15 June from 17.00 – 21.30 hrs

    Where: Beekenkamp Flower Trials Location (Deliflor building) – Korte Kruisweg 163 – 2676 BS Maasdijk (NL)


    17.00 – 18.00 hrs: Arrivals for Drinks Reception and Visit to the Beekenkamp Trials

    18.00 – 19.30 hrs: Drinks, Walking Dinner and Networking

    19.30 – 20.45 hrs: Official Programme – Success Story Miss Malibu 2016, Presentation Entries, Cor Molenaar on the Future of Retail, Announcement Winner

    20.45 – 21.30 hrs: Dessert, Drinks and Networking

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