Fleuroselect presents the six entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale.
1.Begonia elatior Dreams Garden MacaRouge, Beekenkamp Plants
Dreams Garden MacaRouge is an upright Begonia for outside spaces with single, bright red flowers with a yellow heart. MacaRouge is suitable for containers or in the beds.
2.Begonia x hybrida Viking Red on Chocolate, Sakata Ornamentals
Viking Red on Chocolate from Sakata Ornamentals offers sturdy, shiny leaves with a, dark chocolate shade, the darkest on the market in any weather condition, contrasting with the red flowers. This interspecific hybrid Begonia branches well, flowers early, performs in the cool seasons as well as hot summer and offers flowers right up until the first frosts.
3.Pelargonium interspecific Pretty Little Pink Splash, Syngenta Flowers
Interspecific breeding resulted in this vegetative Pelargonium with single, bicolour flowers in pink shades. This plant is heat tolerant.
4.Pelargonium hybrida Red Explosion, Florensis
The latest Pelargonium hybrida from Florensis is sustainable. This newcomer stays naturally compact without any use of PGR. This Pelargonium is self-cleaning. Red Explosion makes masses of flowers until autumn, is heat and drought resistant and does not require any maintenance.
5.Pelargonium zonale Survivor Idols Rosalinda, Dümmen Orange
The latest Pelargonium zonale from Dümmen Orange shows double flowers that look like mini-roses in a bright pink shade. Idols Rosalinda is not only suited for the balcony, terrace and garden but also for landscaping. This newcomer from cuttings is compact, and will bloom all summer until autumn.
6.Xerochrysum bracteatum Granvia Gold, MNP flowers
Granvia® Gold from MNP Flowers shows big flowers with a bright yellow colour and a heart that produces orange pollen at a later stage. The petals have a structure of crispy paper-like petals.
The FleuroStar Contest will be held during the FlowerTrials at nine locations in The Netherlands and Germany: Beekenkamp, Benary (at Kébol), Dümmen Orange (New location in Aalsmeer region), Fleuroselect stand at Takii, Florensis, PanAmerican/Kieft Seed, Sakata, Selecta one (German location) and Syngenta Flowers.
Over 30 professionals from a cross-section of breeding, production and retail as well as trade journalists and marketing specialists choose the Winner with the Wow factor.
During the FlowerTrials each judge will cast his/her vote after visiting one or more Contest locations. The winner is the variety with the highest average score on commercial potential and point of sale attractiveness.
FleuroStar Evening Event
The new FleuroStar winner will be revealed during the FleuroStar Evening on Thursday 13th June at Syngenta Flowers, De Lier, The Netherlands. Registration for this evening are taken via the Fleuroselect website.
Do you remember who won last year? You can read it here.