Hortipoint PLUS: Focus on retail works perfectly for us

    PLUS: Focus on retail works perfectly for us


    Herburg Roses is going to distribute all of their roses through Dutch Flower Group. “I believe that this is what collaborating with retail is going to be like in the future. Retailers are linking up with production companies”, says managing director Huub van der Burg.

    “Things are going well for Herburg Roses” is how Huub van der Burg (65) opens the conversation in their new office at Trade Parc Westland in Honselersdijk, just around the corner from their one and only buyer, Dutch Flower Group (DFG).  When Huub and Marco started their flower farm in Ziway in Ethiopia in 2006, little did they know how tough the following years would be. Read more…*

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    Arie-Frans Middelburg
    Arie-Frans Middelburg werkt sinds 2002 als redacteur bij het Vakblad voor de Bloemisterij. Hij schrijft onder meer over veilingen, logistiek en ontwikkelingen in de sierteelt in het buitenland.

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