Floribusiness Market & Trends Plantarium is changing its trade show formula

    Plantarium is changing its trade show formula

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    Plantarium, the international trade show for hardy nursery stock in the Netherlands, is changing its formula.

    Plantarium aims to make the show more appealing to a wider audience, for example garden and landscape architects who wants to get inspired with ideas about green cities.

    According to the organization ’the new formula will be perfectly in line with trends in the market’. Part of the new plans will be a digital platform for matching production with market.

    Plantarium has a new partner for redesigning the formula, Dutch company Beewan who is specialized in trade shows in various industries. Last year they interviewed exhibitors and visitors for their needs, ideas and possibilities.

    Plantarium 2020 will be held in August again under the same roof as the Autumn Fair of Groen-Direkt. This collaboration will be the same. However, the Autumn Fair will be held for two days instead of three days.

    Photo by Plantarium

    Arno Engels
    Arno Engels is sinds 2000 vakredacteur bij De Boomkwekerij. Hij is opgegroeid in de sector en heeft op verschillende boomkwekerijen in binnen- en buitenland gewerkt.

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