Floribusiness Market & Trends PLUS: These are the trends in international garden retail

    PLUS: These are the trends in international garden retail

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    Worldwide the retail of plants is changing, both online and offline. John Stanley knows everything about it; he is called The Retail Guru for a very good reason. He indicates developments that are now happening internationally.

    Worldwide the basic principles of retail are the same, whether you sell plants to consumers via a garden centre, DIY store, supermarket or internet platform. But retail and marketing have changed dramatically in recent decades according to John Stanley. ’For every product, not just for plants,’ says Stanley. ’The way retailers are connected with consumers has changed. Some retailers understand that, others don’t.’ Read more…*

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    Arno Engels
    Arno Engels is sinds 2000 vakredacteur bij De Boomkwekerij. Hij is opgegroeid in de sector en heeft op verschillende boomkwekerijen in binnen- en buitenland gewerkt.

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