Floribusiness Hugo Noordhoek Hegt: ‘Larger scale has made us stronger’

    Hugo Noordhoek Hegt: ‘Larger scale has made us stronger’

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    Dümmen Orange was bought by private investor BC Partners in 2015. Despite some negative media coverage, the investor is still completely behind the acquisition. BC recently extended their commitment to Dümmen with another three to five years. Hugo Noordhoek Hegt, the new CEO of Dümmen Orange, is pleased: “This makes us very powerful.”

    Since Dümmen Orange’s start in 2003, they’ve acquired numerous companies. When Hugo Noordhoek Hegt took over as CEO from Biense Visser on 1 January 2020, the counter was at 15. The acquisitions were all breeding companies, with three exceptions: substrate manufacturer Quick Plug and trading companies Hobaho and McHutchison and Vaughan’s.

    Will Dümmen Orange’s growth ever come to a halt?

    “Our ambition is to continue growing. Either organically or through acquisitions, as long as they add value to our company.”

    Have you got any further acquisitions planned?

    “We’re always interested in acquisitions, but we aren’t proactively looking at the moment. If we come across a suitable party, we’ll certainly consider it. The company is now mainly focusing on consolidation. We’re creating business units for cut flowers, annuals/pot plants, bulbs/tubers, tropical plants like anthurium and orchid, etc. We’re bringing different divisions together, so that we can serve our customers even better and in a more targeted way.”

    Your aim was a 20-25% market share for the most important crop groups by 2020, are you achieving that goal?

    “We’re always interested in acquisitions, but we aren’t proactively looking at the moment. If we come across a suitable party, we’ll certainly consider it. The company is now mainly focusing on consolidation. We’re creating business units for cut flowers, annuals/pot plants, bulbs/tubers, tropical plants like anthurium and orchid, etc. We’re bringing different divisions together, so that we can serve our customers even better and in a more targeted way.”

    Click here to read the full interview in Floribusiness digital magazine.

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    Peter van Leth
    Peter van Leth is vakredacteur politiek en economie bij het Vakblad voor de Bloemisterij. Verdere aandachtsgebieden zijn personeelsbeleid, gewasbescherming, veredeling, groene, perk- en kuipplanten.

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