The Interprovincial Flower Market generates most of its turnover from its delivery service for customers. The role of the clock is limited at the Montreal-based auction. According to General Manager Andriy Migunov „The clock is still an important part of our business, but it has become a marketing tool rather than a big money maker.”
Last year, the Interprovincial Flower Market would have celebrated its fiftieth birthday, but the celebration was postponed due to the uncertainty surrounding COVID-19 and the sanitary restrictions imposed by the Province of Quebec. In addition, General Manager Andriy Migunov preferred the festivities to coincide with the presentation of a new platform, the development of which had suffered delays.
Migunov has only been head of the Montreal auction since November 2020 but is well-versed in its history. At around the same time that Ontario Flower Growers saw the light of day in Mississauga, growers from the provinces of Ontario and Quebec founded a flower auction in Montreal. (..)
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