Floribusiness Bakker becomes an online platform for green products

    Bakker becomes an online platform for green products


    Mid-May Bakker.com will be back in business. The mail order company will work closely with other online trading companies and retailers.

    A group of Dutch investors and entrepeneurs is restarting the bankrupt company. They have an extensive knowledge of e-commerce, marketing, sales and distribution.

    Martijn van Scherpenzeel (Globitas and founder of Fiber Netherlands) set up the restart. Erwin van Cooth becomes the new CEO of Bakker.com. Previously he was managing the home, garden & DIY devision at Wehkamp, another big Dutch mail order company for consumer products.

    Together they will transform Bakker.com into a platform for green products that other companies can use for their online trade.

    A group of employees also becomes co-owner of Bakker.com. According to the new CEO, suppliers (like nurserymen) will also be more closely involved with the new company.

    Arno Engels
    Since 2000 Arno Engels has been editor of De Boomkwekerij, Dutch magazine for hardy nursery stock. Since 2018 he is also Floribusiness editor.

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