‘China no longer accepts junk’

It is the end of January; the flower season is about to start. It is not uncommon for the first six months to account for two thirds of the annual sales. On 1 February, we celebrate Chinese New Year, an occasion for which the Chinese buy more flowers than usual.

This is followed by Valentine’s Day. There is no need to explain how this day impacts Chinese flower sales. Then there is Women’s Day, followed on 20 May by 520 Day, the Chinese equivalent of Valentine’s Day. In all, it is a great time of the year, with the end of winter nearing, spring arriving and sales surging.

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