Floriforum is back in 2019, focusing on customer dynamics

Union Fleurs, the International Flower Trade Association, announces that the Floriforum will be back for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.

On the eve of the opening of IFTF Union Fleurs – the International Flower Trade Association is organising the Floriforum for the second year in a row, offering a space where the international floriculture industry meets for an open conversation on changes and challenges.

It is at the core of Union Fleurs’ mission as the International Flower Trade Association to create a global platform to facilitate an exchange of views on the various changes and challenges that the floriculture industry is facing. For the second edition, the focus will be on customer dynamics.

Registration will open in July 2019. More information on the programme and speakers’ line-up will follow.

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