Floribusiness New Zealand flower exporters merge

    New Zealand flower exporters merge


    New Zealand Bloom and Zest International have merged in a move aimed at providing more benefits to clients and growers, through the combined strengths of both companies.

    “For years we’ve shared a vision of supplying the best quality product with a high level of service” said Managing Director, Mr David Ballard.

    “This move will give us increased ability to service a bigger pool group of wholesalers throughout the world with a larger team of experienced staff.”

    Ballard added that the merger would also bring benefits of scale which would improve its ability to manage the ebb and flow of different – and often complex markets.

    “With an expanded team including core Zest experienced staff, we’ll be in a much better position to seize on industry growth opportunities. Long term that will also maximize stability” he said.

    Photo: Shutterstock.

    Ballard promised greater efficiency in paperwork and accounting along with product flow, so that growers could concentrate energy on growing quality product and planning.

    Customers would also share the benefits, including access to the largest pool of quality product available out of New Zealand through our country’s largest flower exporter.

    “They’ll continue to receive the same high level of service now provided, and new customers to our company will be helped in growing sales through our BuyBloom webshop”.

    “Our customers expect a high level of service of the kind offered by Holland and we will match that with strategies which avoid flowers being treated like just another commodity” said Mr Ballard.

    “In the immediate future, we’ll be working to ensure that the integration of our two companies will be as seamless as possible.  Beyond that we see promising opportunities ahead for us, our growers and our customers.”

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