Over 57,000 trade visitors from all over the world travelled to Messe Essen from January 24 to 27 to obtain information about the newest plant breeds, innovative horticultural technology, floristry trends as well as sales-promoting products for the point of sale from 1,577 exhibitors from 45 nations and to order goods for the coming season.
The Dutch put in a strong appearance at the trade fair. The Netherlands was the partner country of the 35th edition of the world’s leading trade fair for horticulture.
“Four very successful days at the trade fair are behind us. IPM Essen was able to prove that it is an indispensable meeting point for the entire international green sector. Trendsetting stimuli emanate from the world’s leading trade fair for horticulture. Both quantitatively and qualitatively, we are looking back on an all-round successful event,” according to Oliver P. Kuhrt, CEO of Messe Essen.
According to IPM more than a third placed orders directly at the trade fair. Around 90 percent rated the range on offer as positive. 93 percent of the visitors would recommend a visit to IPM Essen. There was an increase in the number of Dutch visitors (plus three percent).