Fleuroselect announces that the FleuroStar Award 2022-23 has been awarded to Petunia grandiflora Bee’s Knees from Florensis.
Petunia grandiflora Bee’s Knees from Florensis was competing against Alstroemeria Colorita Claressa (Royal van Zanten), Begonia rex SpaceStar Maia (Beekenkamp), Calibrachoa x hybrida Fancy Francy (Selecta one), Dahlia hybrida Hypnotica Rose Swirl (Dümmen Orange), Iberis x hybrida Mermaid Lavender (Syngenta Flowers) and Tropic Lantana Ibis (Brandkamp).
The jury commented: “A new benchmark for yellow Petunias and an incredible eye-catching yellow! One can’t really imagine the intensity of this colour in photos, but when seen in real life the radiance of the flowers is amazing. Its weather tolerance makes this novelty special, and it has a good presentation in small and bigger pots. Petunia grandiflora Bee’s Knees will extend the colour opportunities within the Petunia variety.”
An independent panel of over 30 expert judges from within the industry – breeders, young plant producers, growers, retailers, trade journalists and marketing experts – scored the varieties on visual impact at point of sale and commercial potential. Each jury member has seen the plants in close proximity at one of the eight locations that exhibit FleuroStar entries during FlowerTrials in The Netherlands and Germany.
Gerard Werink, member of the FleuroStar Jury: “Even though the hybrid judging system of the past two years with local judges seeing the plants in real and the foreign experts taking part in online viewings proved to be remarkably efficient, we are thrilled that this year each member of our international jury could see the physical plants again at one or several contest locations. We are grateful that key players such as B&Q, Obi, Intratuin, Blumen 2000, Jardiland, Waterdrinker, Royal Lemkes and Royal FloraHolland evaluate our candidates. The diversity and expertise of our jury contributes to the continuous success and integrity of the FleuroStar Award.”