Floribusiness Market & Trends Rosalink to operate independently from Dutch Flower Group

Rosalink to operate independently from Dutch Flower Group

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Rosalink Managing Director Erik Bruine de Bruin, who currently is minority shareholder, buys back the majority of shares from Dutch Flower Group. As a result, Rosalink will separate from Dutch Flower Group and the company will continue to operate independently under the leadership of Bruine de Bruin.

Two years ago, at 1 January 2018, two leading rose trading companies – Rosalink and Rose Connect – merged. Through the merger Rosalink became part of Dutch Flower Group. Rosalink had established a solid position in rose supply using growers in Uganda, Kenya, Tanzania, Zambia and Zimbabwe. Rose Connect, a part of Dutch Flower Group, had been particularly active doing business with growers in Kenya and Ethiopia. By joining forces, these two businesses aimed to further strengthen their positions in East Africa. Rose Connect’s activities were transferred to Rosalink from the start of 2018. This included all sales and marketing.

Rosalink Managing Director Erik Bruine de Bruin, who currently is minority shareholder, buys back the majority of shares from Dutch Flower Group. As a result, Rosalink will separate from Dutch Flower Group. The company will continue to operate independently under the leadership of Bruine de Bruin.

Growers in Africa

Rosalink is a trading company specialised in the import and marketing of roses. Since being formed in 1999, it has built up a strong position with growers in Africa, including Uganda, Tanzania, Zambia and Kenya. Rosalink will continue to focus on sourcing from Uganda and other African countries.

Dutch Flower Group (DFG) is a worldwide family of specialised trading companies. Together, they are leaders in the import, export, trade and market development of cut flowers, bouquets, plants and decorative greenery. With its 4,600 employees, Dutch Flower Group anticipates a 2019 turnover of €1.65 billion across 100 countries around the world.

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