Royal FloraHolland opens two distribution centers in China

    FloraHolland has opened two new distribution centers in China. According the Dutch auction this is a logical step following the first positive trials on the Chinese market as part of the World Flower Exchange program.

    With the advent of the new distribution centers in Guangzhou (Guangdong Province) and Beijing, Royal FloraHolland is now active at three locations in China. There were already an office and distribution center in Shanghai.

    Faster delivery

    The direct connection linking the Netherlands and Kenya with facilities in China ensures fast deliveries, which helps raise the quality of the flowers.

    ā€¯Through our local presence, we can supply our Chinese customers directly and quickly,” business developer Emily Peterson explains. “Valentine’s Day is one of the major festivals in China. We want to have everything up and running before 14 February.”

    Opportunities in China

    According to FloraHolland’s vision the Chinese market offers significant growth opportunities for flowers of good quality. However, building relationships is a prerequisite for doing business successfully in China, which is why Shanghai-based Martijn van Os, General Manager in China, has been working on a network of relationships since the summer of 2016. The expansion of facilities in China is in line with Royal FloraHolland’s ambitions for growth.

    Lucas Vos (CEO): “We enjoy working in China. The country has a rich tradition of giving presents and organizing festivals. Our Chinese customers know and appreciate the symbolism of the different types of flowers.