Floribusiness Syngenta takes over Floranova for expansion on the Asian market

Syngenta takes over Floranova for expansion on the Asian market

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Syngenta has finalised the acquisition of Floranova, breeder of flower seeds for professional growers and vegetable seeds for hobbyists. Floranova has a broad portfolio and customers in more than fifty countries. This broad network is important on fast-growing markets such as China and India, according to Syngenta. The two companies will continue to operate individually, with their own distribution and a differentiated portfolio.

Floranova was founded forty years ago in the United Kingdom. Last year, the company had a turnover of almost 10 million dollars and their customer base spreads across the United States, Europe, the Middle East and Asia.

Michael Kester, Head of Flowers at Syngenta, says: “Floranova’s assortment of seed crops, which includes pelargonium, petunia and begonia, fits in well with Syngenta’s and what’s more, it complements our portfolio in some key areas. Our intention is to continue the Floranova brand and give it an important role next to our Syngenta brand.”

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