The more you fly Royal FloraHolland, the lower your bonus

We had several such cowboys this year, selling maturity levels 1-4 with a damaged rose here and there. Buying your girlfriend one of their bunches on Valentine’s Day will surely kill your evening! Nor is this the type of product that belongs at a ‘Royal’ marketplace. Royal FloraHolland thinks otherwise, however, highlighting these roses and even auctioning them first on its prime auction days! (..)

Click here to read Thomas Fransen’s column in Floribusiness magazine

Click here for a free subscription to Floribusiness magazine.

guest
0 Reacties
Inline feedbacks
Bekijk alle reacties