The Spanish grower of Red Naomi!, Aleia Roses, will be present at the Royal FloraHolland Trade Fair to launch their premium rose under the product name ALEIA. Aleia Roses booth is located in hall 2, stand number 12.4. and the launch event will be held on Nov 9th at Royal FloraHolland House.
It is time for the Spanish rose nursery to introduce her premium A1 quality rose, the rose ALEIA, fourteen months after the first rose was planted. The rose ALEIA, with a bud height of 5 cm, 3-3 opening stage and stem length from 60 to 90 cm, has surpassed successfully the vase life test handled by FlowerWatch, an expert leader in monitoring vase life of fresh cut flowers.
ALEIA will be launched during the Royal FloraHolland Trade Fair in Aalsmeer, that will take place from 8th to 10th November. This fair is the most important event for the international horticultural sector where visitors are able to meet, connect, share knowledge and get inspired.
On Thursday Nov, 9th, at 16.30h, in Royal FloraHolland House, board member Dirk Hogervorst will give a short presentation explaining about the perfection and excellence of Aleia and the milestones of the project, and afterwards the audience will be invited to join the Aleia Roses team at their booth.
On Wednesday Nov 8th, the wholesale marketplace Cultra at the auction will be the host for floral demonstrations and a meeting place for florists. Between the entrance of the FloraHolland Trade Fair and the Cultra, Aleia Roses will place a point of information, with a big wall of red roses 3 x 3 meters, where visitors can make a picture. The rose wall will stay until Friday 10th, for the enjoyment of all visitors. ALEIA will be auctioned for the first time on Friday, Nov 10th.