Ethiopian fair HortiFlora Expo 2023 will take place in March

HORTIFLORA 2023 will take place from Wednesday March 8 to Friday March 10 at the Millennium Hall in Addis Ababa. The Expo will not only serve as a platform for exhibiting national and international suppliers who want to meet Ethiopian growers, but as well for exhibiting Ethiopian growers who want to meet international buyers of flowers and fresh produce!

Production of vegetables and fruits still takes place on a modest scale in Ethiopia, but is momentarily growing rapidly as well. Therefore HORTIFLORA 2023 will also include these 2 horticulture sectors in its exhibitors and visitors profile. With the current available stand spaces, the trade fair has room to grow and allocate not only more and bigger sized stands, but as well exhibit more sectors that are important for the perishable export industry of Ethiopia.

The Ethiopian horticulture and floriculture Industry developed in the past 20 years towards a full grown player and put itself on the world map as one of the leading exporters of cut flowers.

50 hectares per month

The area for greenhouses grew in these decades with an average of about 50 hectares per month. Consequently exports accelerated the need for airfreight capacity considerably. The Ethiopian government – by putting a lot of emphasis on the development of the Ethiopian floriculture and horticulture Industry – is responsible for a great deal of this enormous achievement.

Besides the Ethiopians themselves, also Israeli and Dutch growers have made considerable efforts to establish forticulture and floriculture businesses in Ethiopia in recent years. As far as the floriculture sector is concerned, Ethiopia went through a similar development as Ecuador went through back in 1992. Although the circumstances were not exactly the same, there are many characteristics that looked alike. To name a few: climate, altitude, landscape and proximity of an international airport inrelation to the location of the flower farms, are circumstances that one can also find in Ecuador, a country that also developed a highly successful export industry of cut flowers.

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