Exports to Asia: still a promising but volatile adventure

When Covid broke out in 2020, sales to Asia came to a complete standstill for a few months before picking up again. Sales of nursery products to China and Japan have been quite good since, but many stakeholders remain reticent. Sales to South Korea actually also seem to have found their way up in recent years. The Asian countries have one thing in common though: all stakeholders describe selling to Asia as a volatile venture. (..)

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