‘Our industry is home to some of the greatest innovators in the world’

To predict the future for your business would be a very useful business tool.  Sadly, Microsoft, Google and all the rest haven’t invented that...

‘It is our joint responsibility to make the floricultural industry truly sustainable’

The General Members' Meeting of the 31st of May was a milestone in the existence of our Royal FloraHolland cooperative. With an overwhelming majority,...

Learning Dutch at the Dutch school in Quito

Our living room was decorated with a long string of pictures showing all sorts of letters this year. Typical Dutch sounds like ei, ij,...

‘We need to increase our distribution through supermarkets’

The largest group of immigrants in Brazil is from Japan. And there are a lot of Japanese who work in the Brazillian horticultural industry....

Fabiano and Alexandro de Bruin: ’We wanted to work with our family’

Years ago their mother Riet started growing plants in the backyard. Now Fabiano and Alexandro de Bruin are taking over their parents company Quali...

Roger Scholten: ‘Everything I earn, I invest in my company’

When Roger Scholten noticed how the plant and flower production in Holambra, Brazil had been increasing, he started growing plants in 2009.  He is...