German market growing despite ‘near recession’

German consumers and companies spent more than ever before on floricultural products last year. The total turnover amounted to no less than €8.9 billion. Roughly €200 million more (+2.7%) than the year before. Sustainability and climate change are themes that are gaining importance in the sector.

“The coming year could bring snow on Valentine’s Day, bad weather on Mother’s Day and frost in May, in which case the entire sales increase will quickly vanish. So, whether this growth is a long-term development, remains to be seen. I prefer to describe the German market as stable”, said Frank Zeiler.

The managing director of the Association of the German Flower Wholesale and Import Trade (BGI) was commenting on the extensive floricultural market and trend report that his organisation publishes every year on the eve of the pot-plant fair IPM in Essen.

More money

With his remark, Zeiler somewhat downplayed the current positive image of the turnover of cut flowers (+4.7%), green plants (+4.4%), flowering plants (-4.7%), bedding and balcony plants (0%), fruit and woody plants (5.2%), perennials (+8.9%), herbs (2.1%) and bulbs (-3.1%). But Zeiler’s reservation doesn’t change the fact that consumers and companies spent more money on floricultural products last year than any of the ten previous years.

Click here to read the full article on the German market in Floribusiness magazine.

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