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The Holambra auction in Brazil realised a 5.5% turnover growth last year. CEO Andre van Kruijssen is moderately satisfied. “I feel that our growth should be bigger, but considering the fact that Brazil has been going through a political and financial crisis and growers faced some climatological problems, a 5.5% growth is acceptable.”

Quick Plug, known as a producer of stabilised sowing and cutting composts for the professional horticulture sector, became part of Dümmen Orange on 1 January 2017. The directors of Quick Plug have decided to transfer the shares to Dümmen Orange.

2016 was an eventful year for Brazil. President Dilma was deposed, many politicians were imprisoned, or are now officially accused of corruption, just like the numerous entrepreneurs and their companies involved in corruption schemes.

Lack of direct flights to Latin America has hampered Kenya’s quest to sell its horticultural produce in South American states.

I am pleased to have been invited to write this column and I hope that through this, and future editions, I can share with you about the work of the International Association of Horticultural Producers (AIPH) of which I have been President since 2015.

’We’ve managed to increase our market share’

’The question is: how much longer will the orchid remain trendy?’

I have been living and working in Brazil for almost four years now, and I am starting to appreciate local products more and more, so the craving for Dutch products is slowly diminishing. We still have the typical Dutch spreads on our breakfast table, such as Calvé peanut butter, chocolate sprinkles, and apple spread, but in general, these are becoming less important.

The export of Dutch agricultural and horticultural products has never been as high as it was last year. Statistics Netherlands (CBS) reported that the Dutch agri sector exported goods worth over EUR 81.3 billion in 2015. Flowers and plants contributed the most to this figure with an export value of EUR 8.3 bn, followed by meat (EUR 7.6 bn), milk and dairy (EUR 7.2 bn), and vegetables (EUR 6.3 bn).

In Brazil, spring cleaning seems to have started. At least, that is what I am hoping for, along with many Brazilians. It is very important that the highest priority is given to a very thorough spring clean.