‘The DNA of both companies matches’

Groenland and the L&M Group merged in June of this year to form the One Flora Group. With a turnover of EUR 400 million, the retail-oriented company is now one of the giants in the sector. John Celie and Jan-Willem Leeuwenburg are the CEOs of the merged company. „The DNA of both companies matches.’

The companies have known each other for some time, L&M Group and Groenland. Groenland is one of L&M Group’s clients. Originally a commission agent, L&M has always been very procurement-oriented, with its own nurseries and close partnerships with growers, says CEO Jan-Willem Leeuwenburg (JWL) in One Flora Group’s office in Aalsmeer. “We find that we need each other for continuity. We are partners of our growers and try to get the best out of them. Groenland, on the other hand, is strong on the sales side.” (..)

Click here to read the full interview in Floribusiness magazine.

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