‘These are ideal times for Turkey to gain market share’

Turkey aims to export USD 500 million worth of plants and flowers in 2023, an ambition the Eurasian country has been voicing for years. The country offers many benefits for ornamental horticulturists, which growers are not using to the fullest yet. The Turkish assortment is still limited, for example, and the cooling chain has not yet been optimised everywhere.

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