Waterdrinker will join forces with OZ Planten and Hamiplant to form the Dutch Plant Group. By sharing knowledge and international network of plant breeders and growers, Dutch Plant Group aims to accelerate the flow of innovative new products from the breeding process to end markets.
Waterdrinker is one of the international floriculture sector’s largest plant trading companies. Known for its focus on product innovation and collaboration with growers and breeders. Waterdrinker employs 350 people in its continual operation supplying all kinds of businesses, from individual florists to retail multiples.
Green Trade Center
Two years ago, Waterdrinker opened Europe’s largest trade and wholesale plant purchasing centre, the Green Trade Center (GTC) in Aalsmeer. GTC offers an enormous range of plants and accessories.
OZ Planten supplies wholesalers, florist chains and retail multiples such as garden centres and DIY stores, as well as specialist retailers in the Netherlands and all around Europe.
Hamiplant is dedicated to supplying retail multiples such as supermarket chains, garden centres and DIY stores, as well as various European wholesalers and specialist retailers. Hamiplant’s position specialising in indoor and garden plants has been significantly strengthened in recent years. Partly as a result of successfully integrating Vida Verde, E. den Dekker (EDD), DRC and, most recently, Dames Plants.
There will be no change to the way Waterdrinker, OZ Planten and Hamiplant serve their individual customers. However, the opportunities arising from the enlarged shared grower network will be used to offer a wider range of plants and exclusive varieties.
There will also be no changes to the individual companies’ management. Board members Bob Moria and Mariska Foppen (Waterdrinker), Henk-Willem Spaargaren (OZ Planten) and Leon Buskermolen (Hamiplant) will form an umbrella team.