‘We still want to bring some colour in these dark days’

Dear growers,

We’re finding ourselves in surreal times. The coronavirus has turned the world as we know it completely upside down overnight. The situation has a huge impact on all of us. On our private lives, our wonderful sector, our work and other activities.

We’re all working hard to get through this crisis. Ready to respond to what’s next. The situation is changing every day, so we need to adapt all the time. And that applies to everyone in the chain.

All Dutch Flower Group companies are feeling the impact. We’re doing everything we can to continue serving our customers, both in wholesale and retail, as much as possible. We still want to bring some colour in these dark days with our beautiful floricultural products.

There have been various initiatives surprising healthcare workers and the vulnerable people in our society, like the elderly, with plants and flowers. The Flower Council of Holland launched the #lethopebloom campaign, to promote the positive impact of plants and flowers. And the ‘Bouquets against loneliness’ sector initiative, which Dutch Flower Group is organising in collaboration with chain partners on Good Friday, is another clear sign that we’re stronger together. Also in this period.

I want to thank the growers in particular, for their flexibility. I understand how incredibly difficult things are for you at this time. I trust that together we can find solutions for the challenges we are facing.

As you’ll have noticed, DFG, together with various chain partners from the trade and Royal FloraHolland, has been working hard to gain political support and an emergency fund for the floriculture sector. As a result, the government has announced a package of aid measures to help us through this period.

As long as we keep working together, we can get through this time. I strongly believe in that.

Marco van Zijverden,

CEO Dutch Flower Group

Click here to read more blogs from Marco

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