‘We want the OFA to keep growing’

After a delayed start, the Online Flower Auction (OFA) is running well, says one of its initiators Paul Holla. Holla Roses, Berg RoseS and Bernhard Roses will be auctioning their entire ‘clock production’ through the OFA as of 18 November. This will give the ‘digital one-day-ahead, on-site auction’ a major boost.

The plan was for the OFA to open on 1 February of this year. At least, that was the date Arie van den Berg, Paul Holla and Bram Bernhard had in mind when they made their plans for the OFA public at the end of 2021. Due to delays in the creation of the IT infrastructure, the launch had to wait until 9 June. “We had hoped to be further along by now, but everything is running smoothly, we are healthy and we’re not in debt,” says Paul Holla at the Holla Roses office in De Kwakel.(..)

Click here to read the article in Floribusiness magazine.

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