In Italy, 50,000 weddings are canceled due to the corona crisis, Italian media report. More cancellations may follow. The Italian wedding market is usually very important for flower business.
In Italy, the wedding season usually starts after Mother’s Day. Many couples from Italy and abroad choose to get married in Italy. However, this year is different, weddings and events cannot take place due to security measures against the coronavirus. 50,000 marriages in Italy have been canceled.
In the coming months, more marriages may be called off in Italy. In this country, every year 170,000 couples celebrate their wedding. Between 15,000 and 20,000 come from abroad. Favorite locations are Tuscany, Lombardy, Puglia and Sicily.
Shops are allowed to be open again in Italy. Mother’s Day went well for florists. The Italian florist organization Federfiori has made a calendar with initiatives that can help florists to draw the consumers attention to flowers and plants in the coming period.
La settimana delle Rose or the week of the roses, that will take place from 23 to 31 May, is the first initiative. Avalanche+ is one of the roses that has been added to this week. This white rose is linked to weddings in Italy.
Click here to read more on the Italian market for flowers and plants.