Montreal auction earns most of its money in delivery service

    The Interprovincial Flower Market generates most of its turnover from its delivery service for customers. The role of the clock is limited at the Montreal-based auction. According to General Manager Andriy Migunov „The clock is still an important part of our business, but it has become a marketing tool rather than a big money maker.”

    Last year, the Interprovincial Flower Market would have celebrated its fiftieth birthday, but the celebration was postponed due to the uncertainty surrounding COVID-19 and the sanitary restrictions imposed by the Province of Quebec. In addition, General Manager Andriy Migunov preferred the festivities to coincide with the presentation of a new platform, the development of which had suffered delays.

    Migunov has only been head of the Montreal auction since November 2020 but is well-versed in its history. At around the same time that Ontario Flower Growers saw the light of day in Mississauga, growers from the provinces of Ontario and Quebec founded a flower auction in Montreal. (..)

    Click here to read the article in Floribusiness magazine.

    Click here for a free subscription to Floribusiness magazine.

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