At Trade Fair Aalsmeer, CEO Jan van Dam announced the winners of the 20th edition of the Dutch Flower Awards 2022. This year, the central theme was ‘Customer Driven’.
The awards were presented in the cut Flowers, plants and foreign suppliers categories. The winner of the Dutch Flower Award 2022 for cut flowers is Zentoo. The Dutch Flower Award for plants went to Kwekerij Wouters. The Dutch Flower Award for foreign supplier was handed over to Buijnink Internacional, based in Portugal.
Following the presentation of the Dutch Flower Awards, Axians received the Preferred Partner Recognition. Axians has been working with the Dutch Flower Group companies for many years. More specifically for the ERP systems for the retail focused companies.
Expectations for 2022 and beyond
For 2022, Dutch Flower Group expects a turnover comparable to 2021. CEO Jan van Dam indicated that ‘Customer Driven’ – the theme of this year’s Dutch Flower Awards – is key for sustainable business models in the years to come. DFG acknowledges the major challenges throughout the supply chain due to the rising costs of energy, materials and logistics, as well as the availability of flowers and plants. Van Dam: “Strong and valuable partnerships are important in these challenging times to create viable opportunities for the future.”