After showing continuous growth in the past few years, Danziger announces a new business structure for its North American market. Mike Fernandez is appointed Market Manager North America for Bedding Plants and Perennials.
Fernandez will continue leading the business activity in North America, developing new businesses and initiatives for further growth. As part of the new structure, Kate Zvara is appointed as Key Account Manager and Retail Specialist.
Zvara will reinforce Danziger’s relationship with the market, focusing on retailers as well as growers.
“This new setup is initiated by great business results and extraordinary prospects for the future. We believe in Mike’s vision and outstanding agro‐technical expertise. With his experience and profound knowledge of both product and market, together with Kate’s expertise and interpersonal skills, I am sure we will reach new peaks” says Anna Chernyavsky, director of Sales ‐ Bedding and Perennials.
Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating flower varieties that help customers all along the supply chain achieve success.
Powered by one of the flower industry’s largest R&D departments, and with cutting‐edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to around 1000 customers in over 60 countries.
Danziger manages over 600 varieties under breeders’ rights.